Driving digital payment adoption across Ghana through immersive brand activations, strategic partnerships and a high-impact integrated campaign reaching over 1.8 million consumers.
Empire Marcomm partnered with Visa Ghana to execute a multi-phase brand campaign focused on driving adoption of digital payment solutions among Ghanaian consumers.
The campaign combined high-impact BTL activations at key retail and hospitality touchpoints with a sustained ATL presence across TV and radio, supported by strategic digital content and influencer partnerships that resonated deeply with the target audience.
Our ground team executed over 80 activation sites across Greater Accra, Kumasi, Takoradi and Tamale — turning everyday payment moments into memorable brand experiences.
Deliverables
On-ground moments, activations and campaign executions.
Campaign reels, activation highlights and brand films.
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Let's create something bold together. Our team is ready to bring your brand vision to life across Ghana and West Africa.