A bold 360° brand campaign reinforcing TotalEnergies Ghana's position as the country's most trusted energy partner — across ATL, BTL and digital channels.
Empire Marcomm partnered with TotalEnergies Ghana to craft and execute a comprehensive integrated marketing campaign designed to deepen brand loyalty and drive consumer engagement at the pump and beyond.
The campaign spanned a national ATL rollout across TV and radio, a targeted OOH drive across Greater Accra and Kumasi, and a high-energy consumer activation programme at TotalEnergies service stations — bringing the brand to life through sampling, interactive touchpoints and on-ground promotions.
A digital amplification layer extended campaign reach through social media content, influencer partnerships and targeted paid media, ensuring consistent messaging across every channel.
Deliverables
On-ground moments, activations and campaign executions.
Campaign reels, activation highlights and brand films.
Add YouTube or video URL
Add YouTube or video URL
Let's create something bold together. Our team is ready to bring your brand vision to life across Ghana and West Africa.