Building corporate brand equity for one of Africa's leading independent tower companies through a national ATL campaign, a high-profile industry launch event and targeted stakeholder communications.
Empire Marcomm partnered with Helios Towers to launch their brand in the Ghanaian market with a programme designed to build awareness and credibility among industry, government and enterprise stakeholders.
The centrepiece was a high-profile launch event attended by key industry figures, government officials and media representatives — supported by a national ATL campaign, targeted OOH placements and a comprehensive PR and media outreach programme.
Post-launch, we maintained brand visibility through a sustained content and stakeholder engagement programme, embedding Helios Towers firmly in the Ghanaian telecoms landscape.
Deliverables
On-ground moments, activations and campaign executions.
Campaign reels, activation highlights and brand films.
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Let's create something bold together. Our team is ready to bring your brand vision to life across Ghana and West Africa.