Absa
Bringing Absa's bold ambition to life in Ghana through a distinctive brand campaign and consumer activations that signalled a new era of banking.
Year2022 – 2023
ScopeBrand Campaign
MarketGhana
IndustryBanking & Finance
Bringing Absa's bold ambition to life in Ghana through a distinctive brand campaign and consumer activations that signalled a new era of banking.
Empire Marcomm partnered with Absa to build brand awareness and affinity in the Ghanaian market following its bold rebrand.
We delivered an integrated campaign that paired a confident ATL presence with on-the-ground activations and a sharp digital strategy — communicating Absa's promise of possibility to consumers and businesses.
The work helped establish Absa as a modern, forward-looking banking brand with real momentum in Ghana.
Deliverables
On-ground moments, activations and campaign executions.
Campaign reels, activation highlights and brand films.
Add YouTube or video URL
Add YouTube or video URL
Let's create something bold together. Our team is ready to bring your brand vision to life across Ghana and West Africa.